For Windowtinten, we used Google Ads with a specific objective: generating sufficient volume of high-quality leads for a specialised course in a market with limited search demand.
Generating course enrolments for Windowtinten
About Windowtinten
Windowtinten specialises in professional car window tinting and striping for both private and business clients. In addition, the company operates a webshop offering materials and tools for professionals. Alongside these core activities, Windowtinten also offers a hands-on window tinting course as an additional service.
This is a niche offering: the target audience is relatively small, but intent is high when people actively search for courses or training.
The challenge
Windowtinten’s request was clear:
More participants for their window tinting course
A consistent flow of leads
Despite a limited market and low search volumes
The challenge wasn’t conversion optimisation alone, but generating sufficient volume without compromising relevance or lead quality.
What we identified
For niche training programs, the risk of “advertising yourself out” too quickly is high:
Low search volumes on direct course-related keywords
Limited ability to simply scale budgets
Higher risk of irrelevant leads when targeting too broadly
That’s why it was essential to expand search intent intelligently, without losing the educational focus.
How we approached it
The Google Ads approach was built around scalable relevance:
Campaigns were structured around course-, training-, and profession-related search intent
Smart use of keyword variations within the niche
Ad copy focused on learning, professional development, and getting started
Continuous optimisation around search terms that actually generated volume
Instead of targeting a single small audience, we created multiple relevant entry points leading to the same course.
The results
A consistent flow of course enrolments
Sufficient volume despite a limited market
Google Ads established as a reliable channel for participant acquisition
Improved predictability in enrolments per period
By structuring campaigns around search intent and relevance, Google Ads became a scalable channel, even within a niche market.
Why this works
This case demonstrates that Google Ads can be effective even in markets with limited demand. By thinking strategically about entry points, intent, and structure, it’s possible to generate volume without attracting irrelevant leads.
Discover how Google Ads can be used to consistently generate enquiries or participants, even when search demand is limited.
